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01 / 06

Rostlinné mléko už je k dostání skoro v každé kavárně.

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02 / 06

Nabídka zeleninových pomazánek je už samozřejmostí ve všech obchodech.

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03 / 06

Mám ve svém okolí alespoň jednoho člověka, který dává přednost rostlinné kuchyni.

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04 / 06

Počet lidí s intolerancí nebo dokonce alergií na laktózu narůstá a ti jistě ocení nabídku rostlinných produktů jako alternativu.

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05 / 06

Znám restauraci, kde podávají skvělé rostlinné jídlo.

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06 / 06

Jáhly, červená čočka, chřest nebo ovesné vločky? Rostlinná kuchyně znamená tisíce možností!

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Plant-Powered Perspectives 2023 Green line

Calendar icon 13. 10. 2023, Spojka Events, Praha

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Plant-Powered Perspectives Green line

Pioneering conference focused on the business sector that follows, reflects and moves the plant-based trend in the Czech Republic.

The food industry has been changing right in front of our eyes. Producers, restaurants and supermarkets are discovering the huge potential that plant-based cuisine can bring to their business. Flexitarianism, plant-based protein, meat alternatives are terms which have been used extensively by the media when discussing the food industry in recent years.

Are you sufficiently prepared for the new wave? The Plant-Powered Perspectives conference will provide answers and inspiration. You will have the opportunity to meet leading plant-based food experts and be inspired to expand your business and include innovative products within your range.

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Who is the conference for? Green line

representatives of the FMCG, HoReCa and retail markets
food producers
representatives of the meat industry looking for alternatives
food and food tech start-ups
food industry investors and innovators
institutions wishing to keep up with current trends
anyone keen on following current trends

Plant-Powered Perspectives takes place on Friday, 13 October 2023 at Spojka Events.
The conference will be simultaneously interpreted (CZ/EN)

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PROGRAM Green line

Čas

Téma

Řečník

  • 09:00-10:00

    Registration + breakfast

    Vanda Kofroňová

    Libor Pozníček

    +1

    Více info

    Vanda Kofroňová
    Prezentuje v češtině
    Vanda has been working as an editor and presenter of economic news on Czech Television since 2010. She also likes to host live social events and professional conferences. She has undergone professional voice training and presentation skills training, which she has been conducting recently.


    Libor Pozníček
    Prezentuje v češtině
    This year, Libor once again will be co-moderating the entire Plant-Powered Perspectives conference. Professional fitness trainer, nutritionist and lecturer who helps people fall in love with exercise and plant-based cuisine.


    Presentation description:

  • 10:00-10:35

    Ipsos: Plant-based segment in current data

    Bára Šafaříková

    Více info

    Bára Šafaříková
    Prezentuje v češtině


    Presentation description:
    Ipsos conducted a survey of dietary habits with a focus on plant-based diet. Based on data collected in the Czech Republic and neighboring countries, Ipsos identified the main trends in plant-based diet. The main attention is focused on segmentation of food consumers into simple and comprehensible groups and the subsequent analysis of their relationship to plant-based products. As part of the presentation, questions regarding addressing individual target groups and identifying foods that these groups like best will be answered. The aim is to provide a comprehensive overview of current trends in the field of plant-based food based on relevant data and to point out the possibilities of reaching individual segments of consumers through appropriately chosen marketing communication and product offers.

  • 10:35-10:45

    Introduction to the panel discussion: The legal perspectives

    Luboš Fojtík

    Více info

    Luboš Fojtík
    Prezentuje v češtině
    Ľuboš Fojtík is a partner of the law firm Konečná & Zacha, where he heads the litigation and arbitration department. Ľuboš has significant experience, especially in the field of complex construction disputes, representing developers, institutional investors and municipalities in court disputes. Other sectors in which he works include administrative justice, insolvency and a number of other sectors subject to public law regulation.


    Presentation description:
    More info coming soon

  • 10:45-11:25

    Panel discussion: The issue of the terminology of plant alternatives

    Michal Jeřábek

    David Zmrzlý

    Luboš Fojtík

    +2

    Více info

    Michal Jeřábek
    Prezentuje v češtině


    David Zmrzlý
    Prezentuje v češtině


    Luboš Fojtík
    Prezentuje v češtině


    Presentation description:
    More info coming soon

  • 11:25-11:45

    Coffee break

    Více info

  • 11:45-11:55

    Hyperrealistic meat alternatives by Juicy Marbles

    Více info

    Presentation description:
    More info coming soon

  • 11:55-12:15

    Get Inspired by Good Calories!

    Karolina Kubara

    Více info

    Karolina Kubara
    Prezentuje v angličtině
    Co-owner and vice-president of the family company producing natural and nutritious food under the Good Calories brand. Particularly involved in the development of new products and the promotion of the Good Calories brand. In 2020, she received the title of the Face of the Future of Częstochowa in recognition of her contribution to the development of the family business and influencing the face of the city. Involved in promoting plant-based cuisine and changing the nutritional system. Happy mother of Frank, Ignatius and John.


    Presentation description:
    More info coming soon

  • 12:15-13:30

    Lunch break

    Více info

    Presentation description:
    More info coming soon

  • 13:30-13:55

    Influencer marketing: interview with Ben Cristovao

    Více info

    Presentation description:
    More info coming soon

  • 13:55-14:15

    First year without surcharge for plant-based milks in Stabucks

    Michal Holotík

    Více info

    Michal Holotík
    Prezentuje v češtině
    After the successful No Surcharge Month, in which Starbucks coffee shops participated in 2021, it was time to remove the surcharge for all plant-based milk alternatives. Together with Michal Holotík, representative of Starbucks, we will review the first year without an additional fee. Which plant-based alternatives are having the most success in one of the biggest coffee chains? And why is canceling the surcharge the right step?


    Presentation description:
    More info coming soon

  • 14:15-15:00

    Coffee break + snacks + Oatly Latte art workshop

    +1

    Více info

    Presentation description:
    More info coming soon

  • 15:00-15:20

    Entry of a new brand into the plant-based segment: The story of Pan Hrášek

    Martin Jahoda

    Více info

    Martin Jahoda
    Prezentuje v češtině
    The Czech company Emco has been on the market for more than thirty years, and its muesli products have won a place not only in our kitchens but also in our hearts. However, this family business does not stop at breakfast and snacks. A few years ago, Emco decided to fully enter the segment of plant-based alternatives, and thus a new brand was created: Pan Hrášek. In its portfolio you can currently find two cheese alternatives and three meat alternatives. What were the beginnings of Pan Hrášek? And what challenges and successes did he face in the first two years on the Czech market?


    Presentation description:
    More info coming soon

  • 15:20-16:00

    Panel discussion: Retail

    Více info

    Presentation description:
    More info coming soon

  • 16:00-16:15

    Finish

    Více info

    Presentation description:
    More info coming soon

  • 16:15-???

    Oatly Latte art competition + drinks

    Více info

    Presentation description:
    More info coming soon

Partners

Starbucks Oatly Pan Hrášek Semix Timba Good Calories Green Heads Ipsos Merch You Spojka Wild & Coco Juicy Marbles Heura

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